Voice, Meet Vision
About
Most brands don’t notice the cracks in their message—until something changes. A new product. A shift in strategy. A growth spurt that pulls everything off balance.
That’s where I come in.
The Dionne Studio was built on one belief: your message should be as strong as your vision—and built to hold under pressure. I don’t just write copy. I build the structure beneath it: voice, narrative, and systems designed to scale. Language that sounds like you—and works when it counts.
Because when your words have intentional architecture, they don’t just speak. They resonate. They move. They last.
“Structure is what turns language into leverage. It’s what gives a brand a spine—a way forward, a sense of purpose, a reason to act. It’s the strategy under the story: the part that knows where it’s going, why it matters, and how to carry others with it.
That’s where I start. Because when the structure is strong and the story rings true, the language doesn’t just sit there. It moves. It drives decisions. It scales. It sticks.”
Stephanie Dionne
START WITH STORY
Brand clarity starts with language. Before the visuals, before the assets—it’s the words that shape how you’re understood. I don’t write to fill space. I write to anchor. And that starts with story: intentional, aligned, and grounded in truth.
FRAMEWORK FIRST
A strong message isn’t just well-written—it’s well-built. That means more than clever copy. It means a system beneath the surface: voice, tone, rhythm, hierarchy, structure. I start there—so everything you say aligns across teams, channels, and stages of growth. Because when the foundation holds, your message doesn’t just sound good. It works for you.
CLARITY OVER CHAOS
After two decades in marketing—across Fortune 500s, SaaS startups, and high-growth teams—one truth holds: clarity cuts through. I bring sharp thinking and structured systems to untangle the chaos, so your brand doesn’t just speak—it resonates, consistently and clearly.
BIG IDEAS, REAL RESULTS
As co-founder of VisionBoards.co, I built a globally recognized platform that helped thousands turn abstract ambition into real, measurable momentum. That same drive—and clarity of execution—now powers every project I take on, from shaping brand architecture to translating complex ideas into language that leads.
2013 Winner, Google Global Startup Battle (1st place out of 2,300 teams, Innovator’s Circle)
2013 Winner, Detroit Startup Battle (1st place out of 50+ teams)
2014 Finalist, Michigan Entrepreneur of the Year (Automation Alley)
PROOF THROUGH PRACTICE
I don’t just build messaging frameworks—I’ve pressure-tested them in the wild. From early-stage startups to enterprise pivots, I’ve helped teams find the language that unlocks action. Whether launching a tech product from zero or guiding a $1B tech brand through reinvention, my approach is focused, precise, and built for real-world traction.
This isn’t theory. It’s the result of decades inside fast-moving, high-stakes environments—leading teams, shaping narratives, and turning customers into champions. When your brand voice aligns with the market and reflects a deep understanding of your customer? That’s when clarity becomes influence. That’s when people don’t just recognize your brand—they rally behind it.
About Stephanie Dionne
I’m a proud Canadian expat who came to Ann Arbor for school (Go Blue!), fell in love with curiosity and good coffee, and never looked back. I’ve since put down roots in the tiny historic hamlet of Dixboro, where I’m raising a wildly creative (and occasionally chaotic) little family.
My background spans brand strategy, corporate marketing, storytelling, and systems design—but the thread through it all? Making the complicated clear. Building language that holds under pressure. And giving bold ideas the structure they need to land, lead, and last.
While brand voice is my core work, I have a side obsession: designing homes that feel like a deep breath—especially for sensory-sensitive, neurodivergent, or burnout-prone brains. To me, writing and space are both acts of care. They’re how we shape the environments—verbal or physical—that help people breathe easier, think clearer, and feel more like themselves.
When I’m not wrangling words or rearranging my bookshelves by vibe, you’ll find me writing slightly unhinged literary essays, cooking like I’m auditioning for a solo season of Chopped, and maintaining a disturbingly high global ranking in Guitar Hero. I believe in competitive charcuterie, melodramatic piano music, and the sacred power of a perfectly timed one-liner.
Let's chat!
Got something taking shape? You don’t need a full plan to start—just a direction, a draft, or even a question you haven’t quite figured out how to ask.
Whether you’re building from scratch or refining what’s already in motion, I’ll help you find the language that fits. Start where you are. We’ll shape it from there.
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