Services
I craft the voice, message, and narrative structure your brand needs to move with purpose. Whether you’re launching, scaling, or aligning a fast-moving team around a sharper story, I help you lead with clarity and communicate with impact.
BRAND DEVELOPMENT & MESSAGING
Strategic brand foundations for teams and leaders navigating growth, change, or a shift in visibility. This includes voice development, narrative positioning, persona refinement, and messaging frameworks that align your story across functions, audiences, and stages of scale. It’s the infrastructure behind everything you say—and how you’re understood.
→ Great for:
Marketing and brand leaders aligning teams across channels; startup founders building or refining foundational messaging; personal brands ready to grow with clarity and confidence; companies expanding into new markets or sales verticals; high-growth orgs whose voice hasn’t kept pace with their momentum
→ What you get:
Example deliverables:
Brand positioning statements, competitive voice and messaging analyses, core messaging frameworks, brand voice and tone guides, editorial and content style guides, persona and empathy maps, audience segmentation, brand stories and founder narratives, elevator pitches (long and short), messaging hierarchies by audience or channel, language libraries, internal knowledge-transfer briefs, internal web content and brand FAQs, sales messaging sheets, and cross-functional alignment guides
NARRATIVE & EDITORIAL STRATEGY
You’ve got something to say. I help you say it clearly, confidently, and in a voice that’s unmistakably yours. Editorial strategy, ghostwriting, executive comms, thought leadership—all crafted with clarity, intention, and authority. Whether you’re building credibility, rallying a team, or refining how your message lands, I make sure it resonates with integrity and impact.
→ Great for:
Founders and executives shaping thought leadership; internal comms and brand teams managing voice across platforms; mission-driven orgs refining their narrative; creative leaders translating ideas into influence; anyone with big ideas and limited bandwidth
→ What you get:
Example deliverables:
Thought leadership articles, longform essays, brand manifestos, executive voice and tone guides, keynote and speaking scripts, brand-aligned social media posts, ebook strategies or ghostwritten chapters, email copy and personal signatures, internal messages and leadership communications, brand storytelling decks, tone and structure audits, interview-based stories, narrative website pages, book concept positioning and jacket copy, and editorial calendars
VOICE-FIRST CONTENT & CAMPAIGNS
Conversion-driven writing for websites, launches, and campaigns that need to do more than look good: they need to deliver. This is voice-aligned, performance-ready content built to move people—and move the numbers. Whether you’re selling a product, launching something new, or scaling fast, I help you say it clearly with messaging that drives action and earns trust.
→ Great for:
Marketing and GTM teams rolling out new initiatives; founders launching products or programs; in-house creative leads owning performance content; brand teams tightening the connection between story and sales; anyone ready to elevate their content from generic to high-impact
→ What you get:
Example deliverables:
Website copy, landing page messaging, email sequences and nurture flows (for launches, onboarding, and retention), sales enablement decks, product messaging frameworks, microsite and campaign content, brand manifestos, naming strategies, campaign taglines and themes, ad copy and banner placements, call-to-action systems, social captions and campaign copy, press kit content and media bios, content structure audits, FAQ pages, internal content briefs and templates
“The right words don’t just describe your brand. They define it.
Because description is passive—it tells people what you do. But definition? That’s active. It tells people who you are. It sets the tone, the standard, the expectation. When your brand is clearly defined through language that resonates, you stop convincing—and start attracting. That’s the difference between sounding polished and being unforgettable.”
Let's talk next steps.
If you’re building something new, shifting direction, or tightening what’s already in motion—I’d love to hear where you’re headed.
You don’t need a polished pitch—just a starting point. An idea, a hunch, a draft that won’t land. A sentence you keep rewriting. A lightbulb moment you haven’t quite named yet.
That’s where we begin.
Inquiries